Our Market Demographic - Mashaalla

Kingdom of Saudi Arabia (KSA) Kingdom was established on 23rd September 1932 Monarchy ruled Currency is the Saudi Riyal (SAR) Generally pegged to the US Dollar at a rate of 1 USD eq to 3.75 SAR Capital is Riyadh Islamic State Predominantly Sunni Muslims Official language is Arabic, English is widely spoken Largest Arab state in Western Asia by land area 3 distinct regional areas Central (Riyadh), Western (Jeddah) and Eastern (Khobar) Largest economy in the region Part of the GCC which includes Bahrain, Kuwait, Oman, Qatar and the United Arab Emirates Estimated population 31 million, up from 4m in 1960 Estimated population of 6m in the capital Population growth estimated at 2.7% Men (average age: 26), 45% Women (average age: 24) Population under the age of 21 is estimated to be 55% 9m expatriates out of population Fast growing population estimated to reach 85m by 2050 Estimated 2014 GDP per capita $25,401 compared to the US ($53,001), UK ($44,141) and Europe ($36,392) Timezone UTC+3 17m internet users, 60.5% internet user penetration (+12.5% increase from prior year) 51m mobile subscribers Average of 2 mobiles per individual 15m mobile broadband subscribers (49% penetration) Internet usage 76.3% Men, 23.7 Women Internet Usage by Nationality Saudi 89%, non-Saudi 41.1 Daily Internet Usage 1 hour (14.3%), 2 hours (22.8%), 3 hours (19.5), 4 hours (13.7%) Internet user Facebook penetration 18% Main export is Oil In KSA, a litre of water costs more than a litre of petrol Week starts on Sunday

Download Fact File 2014

Sources

Wikipedia
Internet Society Organisation
Communications & Information Technology Commission (CITC)
Science Direct (King Saud University Report)
MVF Global