Who we are
Our website address is: https://mashaalla.co.
Opting in and out of communications made easy
Sometimes you may want to read privacy notices because we are are asking for your permission to contact you for marketing purposes. They want to be sure that, if they agree, it will be easy for them to withdraw permission in the future. We want you to be able to opt out as easily as you opted in. Any marketing email we send you will always have an “unsubscribe” link that will take you off that relevant marketing list. Please remember that you may have subscribed from another email address; you will only be able to use the link to “unsubscribe” from the address to which the marketing email has been sent. We make it easy for you to change your preferences for postal marketing as well, giving clear instructions for opting out on all direct mail.
Media
If you upload images to any of our websites, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website, which we have no control over.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment. Visitor comments may be checked through an automated spam detection service and may not appear on the site if they do not comply with our quality review.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Newsletters
When you sign up to one of our newsletters, you are giving us your consent to use the email address you provided to send you relevant content. You can withdraw this consent for any newsletter by unsubscribing at any time.
Competitions
When you enter one of our online competitions, we will process your information for the purposes of picking a winner. If you have opted-in to receiving information from us about our products and services (e.g. receiving subscriptions offers, event invitations, signing up for editorial newsletters etc) then we will use the information you provided to make sure we offer you relevant products and services (based on where you live, your age, gender, tastes, preferences etc). If you have opted-in to receive news and offers from any competition sponsors, we will share your information with them.
Links to other websites
Our websites may contain links to other websites run by other organisations. This privacy policy applies only to our websites‚ so we encourage you to read the privacy statements on any other websites you visit. We cannot be responsible for the privacy policies and practices of other sites even if you have accessed them using links from our websites.
We receive commission on some of the links to third party websites offering products and services that we feature on our websites. We work with third parties to help us attribute e-commerce traffic. You can find out more in our Cookie Policy.
General Data Related Queries
Thank you for reading our Privacy Policy. If you would like to contact us to understand more about our privacy policy or wish to contact us concerning any matter relating to individual rights and your personal information, then please email us on dpo {at} mashaalla.co.
Cross-border transfers and security
We make sure that we have appropriate security measures to protect your information and make sure that, when we ask another organisation to provide a service for us, they have appropriate security measures and follow the same high standards of security and data protection as we do.
If we or our service providers transfer any information out of the European Economic Area (EEA), it will only be done with the relevant protection (stated under UK law) being in place.
Profiling
We may sometimes use the data you share with us, and that we collect about you when browsing our websites and products, to personalise our services and to tailor marketing content. For example, we may use information you have provided to send you news and/or information about products and/or services we think you may be interested in. If you do not want to receive this material, you can unsubscribe at any point.
Data Retention Duration
We will retain your personal information for as long as necessary to provide the personalisation and individual service/s you have requested, while taking into account any legal requirements and tax and accounting rules. We do not store customer data for longer than 6 years after the last purchase.
Where you sign up to receive email marketing from us, we will retain your e-mail address after you ‘opt-out’ of receiving emails but we will continue to honour and respect your request not to receive communication from us. To unsubscribe from marketing emails at any time, please click on the unsubscribe link at the bottom of any marketing email and/or update your account preferences.
In some circumstances you can ask us to delete your data: see ‘Your rights’ below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Collecting data on children
We do not knowingly collect and process information from anyone under the age of 13. The products and services we offer are generally aimed at people aged 18 and over.
If you are under the age of 18, we ask that you do not give us any information about you or use our websites.
If you are a parent or guardian of a child under 13 and you if you think that your child has used our websites or subscribed to a newsletter or provided their information to us without your consent, please contact us at dpo {at} mashaalla.co and we will delete and/or stop processing your child’s personal information within a reasonable time.
If you are aged between 13 and 18, we request that you seek your parent or guardian’s permission before providing us with your information or using our websites or apps.
General Data Related Queries
Thank you for reading our Privacy Policy. If you would like to contact us to understand more about our privacy policy or wish to contact us concerning any matter relating to individual rights and your personal information, then please email us on dpo {at} mashaalla.co.
1. What personal information do we collect from you?
We collect information:
when you pay for any of our products or services
when you register to receive one of our newsletters
when you use any of our websites
when you attend any of our events
if you participate in any research we undertake
if you join one of our communities or forums
when you enter a competition
if you contact us about a query or a complaint
We collect the following types of information:
Contact information
When you use or subscribe to one of our services, such as purchasing a print or digital subscription, signing up to an email newsletter, entering a competition, joining one of our online communities or participating in any of our research projects, we will ask you to provide information such as your name, email and/or postal address so that we can provide you with the services requested.
General personal information
When conducting surveys or running competitions, in addition to contact information, we may collect other personal information such as your gender, date of birth, marital status, etc.
Payment details
When you purchase a product or service from us, such as subscribing to one of our magazines or attending one of our events, we will also ask you for your payment details in addition to your contact information, in order to secure payment and to authorise access to our products and services.
Online identifiers
When you visit one of our websites, we collect information about your web visit, such as how long you visited, what sites you visited or pages you looked at, your IP address and where you were when you visited, what sort of device you were using when you visited (such as a mobile phone or type of desktop PC, Mac etc), and information identifying the language used by your Device.
Behavioural data
When you visit one of our websites, we collect data on your online behaviour (eg time spent on website, items clicked on, etc).
When you buy a product or service from us, such as magazine subscription or a ticket to one of our events, we will collect information about what products and services you have bought from us.
When you register for a newsletter or take part in research, we may collect data about your preferences, tastes and interests.
“Special” categories of data
Sometimes, we may collect data in online surveys on what is called “special categories of data”. These could be data sets such as biometric information (including voice samples, facial recognition, etc), or political opinions, religion, philosophical beliefs, health, sexual orientation, etc. Whenever we conduct research on these topics, it is always optional, and we will make sure we have your consent to process this data. We will remind you at the time of why and how we are processing this data and what additional safeguards are in place for using, storing and ultimately either deleting or anonymising this data.
2. How do we use your personal information?
We collect different types of information about people for four main reasons:
To provide personalised services unique to individual users.
So we can monitor and improve the services we offer.
To sell advertising space on our websites. This helps us to keep our websites free for people who visit them.
To market products and services which we think would be relevant to you.
Newsletters
When you sign up to one of our newsletters, you are giving consent for us to use the email address provided to send you relevant content for the brands you have signed up to. You can withdraw this consent for any newsletter by unsubscribing at any time.
Advertising
We advertise on our site and in our newsletters to help keep most of the content free. We use cookies and similar technologies and work with trusted partners so that we can show you advertisements we believe might interest you, to control the number of times you see an ad and to measure the effectiveness of a campaign. We have a legitimate interest in using cookies but you can opt in or out of using them at any time. If you are interested and want to learn more about these, including how to opt out, please see our Cookie Policy. Please note, opting out of cookies does not mean you will not see any advertisements.
Social Media Advertising
We work with social media networks such as Facebook Pixel to show you interest-based marketing content from our brands and selected advertisers if you have viewed one of our websites. Data collected by the Facebook Pixel may also be anonymised and used in aggregate to help improve the quality and effectiveness of our websites and marketing efforts.
You can limit the kind of tracking and profiling that Facebook undertakes by going to your Facebook account settings. You can also find out more about the pixels and cookies we use on our websites by reading our Cookies policy.
We may also participate in Facebook’s ‘Custom Audience’ service from time to time. This service enables us to display to you personalised advertisements when you visit Facebook’s social media platforms. It works by converting your email address to a unique number that Facebook uses to match to unique numbers that Facebook generates from email addresses of its users. Where we use Facebook Custom Audiences, we will only include you if you have consented to receive marketing from us. If you have given us your consent, you can change your mind at any time by unsubscribing (linked in any email we send you) or by adjusting your preferences in our preference centre.
Research & Insight
We run various user communities, forums and reader panels. We send out research invitations to our research communities, to people who pay for our products and services and to people who have opted in to receive communications from us.
We may sometimes use your gender and age range collected during a survey for building “look-a-like” models. This data is anonymously transmitted to our Data Management Platform (Permutive) and matched with our subscribers and members. This allows us to provide relevant and targeted advertising. If you are interested and want to learn more about these, including how to opt out, please see our Cookie Policy. Please note, opting out of cookies does not mean you will not see any advertisements.
Delivery of goods and services / Customer account management
We will use the information you have provided for the provision of goods and/or services that you have requested and subsequently communicating with you about those products and services.
Please note too, that when you buy something from us – such as subscription or a ticket to an event – we may contact you about your registration details, to manage any account or subscription you have with us, or to provide customer service. This will be the case even if you have opted-out of, or declined to consent to, receiving promotional emails.
Competitions
When you enter one of our online competitions, we will process your information for the purposes of picking a winner. If you have opted-in to receiving information from us about our products and services (eg receiving subscriptions offers, event invitations, signing up for editorial newsletters etc) then we will use the information you provide to make sure we offer you relevant products and services (based on where you live, your age, gender, tastes, preferences etc). If you have opted-in to receive news and offers from any competition sponsors, we will share your information with them.
Further details about this is outlined in the “who do we share information with” with section.
Partnerships programmes
We work with our partners from the world of luxury goods, fashion, travel and retail so that we can present you with some outstanding offers and opportunities by either email or post. You will only ever receive partner messages from us if you have actively given permission. We won’t disclose your personal information to anyone, the messages will come from us and you can unsubscribe at any time from these messages.
Customer queries and complaints
We process any information you provide when dealing with any complaints or enquiries made by you or legally on your behalf.
3. Legal bases for data processing – what does it mean and how do we use them?
The law on data protection sets out several different reasons why a company may collect and process your personal data and it is one of our duties to make sure you understand which of these lawful bases we are using to process your data.
Consent
In specific situations, we can collect and process your data with your consent:
When you sign up to any editorial newsletter
When you tick a box to receive email from us about news and offers
When you tick a box to consent to receive email from us on behalf of our partners
We send SMS messages, either from us or on behalf of our partners with your consent
When you give us your details to enter a competition
When you participate in any research, this is with your consent
Legitimate interest
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests:
We personalise the marketing content we provide you
If you have bought a product or service from us, we will also use your details to send you direct marketing information by email or post, telling you about products and services that we think might interest you
If you have bought a product or service from us we will send you direct marketing on behalf of our partners
We will only use legitimate interest after we have properly evaluated the data processing and conducted a necessary balancing test. We will also give data subjects the right to object to the processing at any time.
Contractual obligations
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, when you purchase a print subscription to a magazine, we will keep your name and address to fulfil your subscription.
Legal compliance
If the law requires us to, we may need to collect and process your data.
For example, we can pass on details of people involved in fraud or other criminal activity affecting us to law enforcement.
4. Do we share your information with anyone else?
company (including its subsidiaries and divisions)
We may share your personal information:
With our parent company (including its subsidiaries and divisions)
If all or any of our assets (eg a title owned by us) were to be sold to another business, the personal data relating to that title (eg the subscriber list / newsletter list etc) would be transferred to the new business owner.
Service providers
We work with service providers to perform some tasks on our behalf. This might include: analysis, payments, marketing, etc and including tagging and blending non-personal site user data to provide aggregate demographics on our audiences. We may share your personal data with these providers to perform the necessary tasks. However, they are obliged not to disclose or use it for any other purposes. Any third-party processing of your data on our behalf will be subject to security and confidentiality obligations consistent with this privacy notice and applicable law.
Customer research & insight
We may disclose de-personalised data (such as aggregated statistics) about the audience of our products and services and/or research participants to describe our sales, customers, traffic patterns and other information to prospective partners, advertisers, investors and other reputable third parties, and for other lawful purposes. These statistics will never include identifiable personal information.
Law enforcement organisations
Under certain circumstances we may occasionally be required by law, court order or governmental authority to disclose certain types of personal information and we reserve the right to comply with any such legally binding request.
Marketing partners
With your explicit permission, we may share your information with other companies we are working with, such as competition sponsors. Whenever we share your information with another company, we will always ask for your permission, will name the company and will always be clear that your information will be shared with another organisation.