Yellow Alert SS2020 New York Fashion Week

Yellow !! Traffic Stop

Could you spot the theme of Spring 2020 of the New York Fashion Week runways? Yup, you are right, a seasonal yellow, the same colour of NYC taxis!


It is no coincidence that this summer is the best time to experiment with a colourful look — there’s something about the season’s warm weather and relaxed attitude that makes me feel so much more playful than usual, yellow feels the most wearable to me, especially warmer tones that flatter a range of complexions.

  • New York Fashion Week SS20 Marc Jacobs

Occasion like a wedding guest outfit or party where you’re craving a stand-out look, a great colour to wear during Ramadan even if you will have a Skype/Zoom Dinner with your friends due to the Stay Home government directive.

  • New York Fashion Week SS20 Zimmermann

While the sunny shade has been dubbed Gen Z yellow in recent years, it’s not only for the youth group but should be adopted by all as a ray of sunshine after our months of hibernation due to Covid-19.

  • New York Fashion Week SS20 Anna Sui

From canary yellow to glowing amber, the hue has appeared in fine art, pop culture, and high fashion throughout time.

If you feel too shy to wear full yellow gown… well then mix it up a bit by playing with yellow accessories which will be a good start!

Roberta Resta
Latest posts by Roberta Resta (see all)