CamHOMEuflage – It Really Is A Thing
WE ARE ALL FILLING THE GAPS WITH THE ‘STAY HOME’ RULE EITHER WITH SOME NEW ADJUSTMENTS OR NEW CHALLENGES… BUT THIS LIGHT HEARTED ONE PUTS A SMILE ON OUR FACE AND CONNECTED US TO OUR FRIENDS OR TO OUR FURNITURE…
As the world is advised to Stay at Home and some parts even forced to be home bound, we can all agree that we have all turned to social media for some entertainment, distraction and fulfilment of our interests.
We can all say that whether it’s an influencer, a magazine, celebrity, each one has been faced with the challenge of how to entertain and keep their audiences captured into their world when their world is within those four walls.
One trend which captured our attention amongst the ‘Mashaalla’ team is the matchy matchy visuals. So, when we say ‘Matchy’ it’s not the matching of your clothes with your partner or your toddler sort of thing.
It’s going under the radar in your own interiors, yes! You dress to blend with your home. Some images we came across are genius and we wanted to share them with you.
But first let’s look into how this challenge started. The idea emerged from Cortina, Italy from creative director Viola Arrivabene of Furlane slippers, a brand that is created with her sister Vera.
The challenge was shared with her friends under the hashtag #camouflagechallenge. The challenge was set by invitation and we have noticed the likes of Caterina Zangrando, jewellery designer, Giovanna Englebert amongst few.